GMJ Accounting opens new client capacity in Jacksonville

GMJ Accounting says it is taking on new bookkeeping, tax and advisory clients in Jacksonville, North Carolina, and across the Carolinas as small businesses look to outsource back-office work heading into the new fiscal year. Founder Gina Bertone says the firm has room to onboard clients before tax season and is offering month-to-month engagements with pricing starting at $225 a month.

Why it matters: - Small businesses across eastern North Carolina and the Carolinas are looking to outsource accounting work instead of hiring in-house staff. - GMJ Accounting is opening new capacity for monthly bookkeeping, tax preparation and advisory work before tax season. - The move gives owner-operated businesses access to fractional accounting support, which can help with tighter margins, sales tax compliance and staffing shortages.

What happened: - GMJ Accounting, based in Jacksonville, North Carolina, announced that it is accepting new clients. - The firm is taking on work for small business owners across eastern North Carolina and the broader Carolinas region. - Founder and President Gina Bertone said the firm has room to onboard clients properly before tax season. - GMJ Accounting was founded in 2014 by Gina Bertone, EA, MAcc, CEP®, an IRS Enrolled Agent. - Bertone previously served as CFO of a local restaurant chain.

The details: - GMJ Accounting provides accounting, consulting, bookkeeping and tax services in Jacksonville, NC, Wilmington, Myrtle Beach and surrounding communities. - The firm handles transaction categorization, bank and credit card reconciliations, monthly financial reports, business and personal tax returns, sales tax management, payroll setup and IRS representation. - Monthly bookkeeping starts at $225 per month. - Pricing is flat-rate and based on a client’s average monthly expense volume. - Catch-up bookkeeping, business tax returns and CFO-level advisory work are quoted separately based on scope. - GMJ Accounting does not require a long-term contract. - Monthly engagements are billed month-to-month. - The firm works primarily in QuickBooks Online. - GMJ Accounting supports integrations with Shopify, Square, Gusto, TaxJar, Cin7, Bill.com, Expensify, ShipStation, Knowify and other platforms used by its clients. - New clients submit documents through SmartVault, a secure client portal. - GMJ Accounting works with restaurants and bars, e-commerce sellers, medical and dental practices, freight and logistics operators and nonprofits. - The firm’s North Carolina bookkeepers and tax professionals serve clients across the Carolinas. - The office is at 402 Ellerbe Court, Jacksonville, NC 28546. - Office visits are by appointment. - GMJ Accounting typically responds to new inquiries within one business day.

Between the lines: - The announcement reflects a broader shift among small businesses toward outsourcing finance and accounting functions. - Industry demand for outsourced accounting and fractional CFO services has grown among businesses under $10 million in revenue, driven by tighter margins, changing sales tax rules and difficulty hiring experienced accounting staff in smaller markets. - GMJ Accounting’s month-to-month model and no-contract approach may appeal to owners who want flexibility without committing to a full-time hire.

What's next: - GMJ Accounting is now positioned to take on new monthly clients ahead of tax season. - The firm says inquiries can be submitted through its website or by phone. - New clients can expect onboarding support through the firm’s secure document portal and QuickBooks-based workflow.

The bottom line: - GMJ Accounting is expanding client capacity now, giving small businesses in Jacksonville and across the Carolinas another option for outsourced bookkeeping, tax and advisory support.